Million Mom March         

Every revolution needs an Amy
— Donna Dees-Thomases, Founder, Million Mom March


On August 10th 1999, a white supremist walked into the Granada Hills JCC Center of Los Angeles and opened fire with a semi automatic weapon wounding three children,  a teenage counselor and an office worker.

After viewing the broadcast footage of a daisy chain of small children being led out of the JCC Center, Donna Dees Thomases picked up the phone, called Amy Putman, and launched the Million Mom March.

As Creative Director, Amy designed the logo and wrote the slogan, “Looking for a Few Good Moms” which became the rallying cry, positioning and branding the largest, most publicized gun violence prevention rally in American history.

The Million Mom March rally was held on Mother’s Day 2000 in the  Washington D.C. National Mall. 

The March drew an estimated attendance of 750,000 people in D.C., but with 150,000 to 200,000 people holding satellite events in more than 70 cities across the country, the total number of participants was estimated at about one million. 

Click images below for slideshow.

Pinkwater & Putman was asked to create a new logo, graphics and messaging to celebrate The Million Mom March’s 15th anniversary, Mother’s Day, 2015.