Partner, Executive Director of Strategy
“I want to be a part of this movement spurred by social media to align brands with good behavior. I know how to sell product and raise awareness. Doing good to do well is unquestionably the right strategic decision. I want to spend the second half of my career helping companies do that.”
Susan Pinkwater began as an industry analyst and part of the M&A Team reporting directly to the CEO of Omnicom. While there, she created Atmosphere, BBDO’s global digital branding and advertising agency, where she was founder and original CEO. At Atmosphere, she was the creative and strategic lead with blue chip clients such as Visa, M&M/Mars, FT.com, Unilever, U.S. Navy, Kahlua, GE and many others, and received numerous press recognition and accolades, including AdWeek’s Top 100 and “One to Watch.”
As a dexterous thinker and strategist, Susan has worked in the agency and publishing worlds across traditional and digital platforms. She held leadership positions at People Magazine as Director of Integrated Marketing and Meredith Publishing as Executive Creative Director. Susan returned to the agency world to become Chief Creative and Strategic Officer of a leading digital advertising pharmaceutical agency as well as her own consultancy where she worked with new and established brands such as Revlon, The New Yorker, Mercedes Benz, Panasonic, GSK, Genentech and many more. In addition to earning a Master’s in Fine Arts and Creative Writing, Susan earned a Master’s in Social Work, and worked with at-risk kids as a clinical director and in program development with non-profit organizations throughout the U.S.
PARTNER, EXECUTIVE CREATIVE DIRECTOR
“I want to bring causes and brands together. I believe that when a company or organization is strategically aligned with the right cause, consumers feel good about engaging with them, and the world benefits as well."
Amy started her career as an Art Director at J. Walter Thompson working on clients such as Burger King, Miller Beer, Goodyear, Schick, IBM and Trident. She continued on to CBS, where she served as an award-winning Creative Director. Amy produced and launched hundreds of multi-platform campaigns for CBS broadcasts including; The CBS Evening News, 60 Minutes, 48 Hours, CBS This Morning, Face the Nation, Sunday Morning, Late Show with David Letterman, as well as for election coverage and CBS News specials. In tandem, Amy also served as Creative Consultant for CBS News working with Executive Producers and Directors to package existing and new broadcasts including the critically acclaimed and Emmy award winning documentary “9/11”.
Amy has been a pioneer in the non-profit sector for over a decade. She was Co-Founder and Creative Director of the original Million Mom March organization, launching and branding the largest march of its time on the National Mall in Washington DC. Amy created and launched the successful annual SKIP of New York Friendraiser helping to triple the organization’s size. She also led the fundraising initiative for the new Harvey and Georgina Weinstein National Heart Transplant Center at Newark Beth Israel’s Medical Center, raising funds through The Weinstein Company movie premieres and special screenings.